Our Story

I'm Michael, founder of Kimru. As a father of three, being intentional with my time is important. Despite this, I'd often snooze or reset my alarm, resulting in rushed mornings and skipped plans.

It turns out 40% of UK adults struggle to get up on time. It's no wonder when the alarms we use appeal to our "just a little bit longer" morning impulses more than our good intentions the night before.

Most alarm apps and clocks still have snooze as the largest button and turning them off is just as easy. So I built something different, and get up with it every morning (now on time).

The journey so far

Before Kimru, I co-founded and ran a marketing agency for purpose-led brands for four years. This provided the inspiration and foundations to bring my own product to market.

After selling my stake in the agency, I could focus on Kimru. The early concept earned me a place on an MBA programme with the Black British Initiative and SOAS University in 2024.

The Kimru Clock was designed and built at Plus X Innovation's specialist prototyping and product development workshop in Brighton (UK).

It's been a great journey so far, and we'll share plenty of behind-the-scenes on the Kickstarter page and on socials.

Kimru means

Keeping Intentions

Inspired by the Japanese verbs Kimeru (to decide) and Kimaru (it is decided).

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